Overview

merakonsult.se was created for MERA Konsultbyrå AB with one clear goal: to communicate professionalism and approachability through a digital presence that is as effective as it is elegant. The site serves as a first impression for potential clients, so every design decision centered around building trust and converting interest into action.

While technically simple, the website was strategically designed to enhance user experience (UX), maximize conversion (CRO), and align with search engine best practices (SEO).

Design Philosophy

Simplicity and clarity guided the design. The use of white space, neutral tones, and confident typography gives the site a sense of calm and credibility—critical qualities for a firm offering financial and advisory services.

Rather than overwhelming the visitor with flashy elements, the layout leads them gently through the content with clearly defined sections, intuitive navigation, and strategically placed call-to-actions.

UX and Conversion Strategy

Every click and scroll was considered from the user’s perspective. The navigation is streamlined to reduce decision fatigue. Service offerings are presented with clarity, making it easy for visitors to understand what the firm does and why it matters.

The contact form is positioned at the ideal point in the journey—after trust has been built—and kept deliberately minimal to reduce barriers to entry. Subtle animations and smooth transitions create a sense of quality without slowing performance.

SEO and Performance

The site was built with SEO fundamentals in mind: semantic HTML, properly structured headings, meta descriptions, and fast load times. All images are optimized and all code is lightweight, resulting in strong performance scores and minimal bounce rates.

Local SEO considerations were also taken into account to help the firm rank well within its geographic service area.

Challenges and Considerations

• Balancing simplicity with memorability: We wanted the site to be minimal, but not forgettable. We achieved this with strong typography and a distinct tone of voice in the content.
• Trust-building design: As a consultancy, credibility is everything. Testimonials, structured content, and clean visual hierarchy all contribute to trust at a glance.
• Spam prevention without friction: We added CAPTCHA to the contact form without compromising the visual flow of the page, ensuring both security and smooth user experience.

Outcome

The result is a fast, mobile-optimized website that communicates professionalism and clarity while supporting business growth. MERA Konsultbyrå AB now has a strong online presence that aligns with their brand values and invites potential clients to take the next step.

This project demonstrates how smart design and thoughtful UX can turn a simple frontend site into a powerful conversion tool.